Who is Your Target Market?

What is a Target Market?  These are the people who you want to work with, to be part of your team.  But you must be able to relate to them and attract them as part of your "flock", "tribe", your team.

Remember, you build a business because people are attracted to you, even though Melaleuca is an awesome place to shop.

Identify and Attract your Perfect Prospect

How do you attract the kind of people you want to attract?  Not all people are a fit.  Being able to fog a mirror doesn't really qualify as a quality you would like to have in a prospect.

What kind of people do I want to attract?  (Not how do I find more people)

a.       Age range (35 + has best results, but the range can be more specific, like 45 - 65)

b.      Gender - Male, Female, or Both 

c.       Location - Do you only want to work with local people, English speakers (or Spanish, French, Chinese, or ?), in the United States and Canada?

d.       Interests  (Being healthy, business, etc.)

Let's look at Facebook for our example.  It is about the same as most of the other social media platforms.  Facebook has the most visitors everyday and people spend a lot more time there.  It may not be your idea place to help people, but for an adult target market, it just works. 

Other platforms are Instagram, LinkedIn, and yes, even TikTok, to name a few.  There is a business community in most of them.  So take the concepts we're going to discuss here and use them where ever you like to hang out because most platforms copied the business model of Facebook.   

How do I Find People in my Target Market?

Using social media is a great way to reach out to people, but what do I say on your posts? 

Here are 10 types of posts that people respond to who may be in your target market.

Create and Curate Valuable, Engaging Content

The secret to growing a base of loyal, raving fans is to provide valuable, entertaining content.

After all, the whole purpose of social media is being social – hanging out with people we know, like, and trust, and sharing things we find useful, entertaining, or inspiring.

One Tool is Critical for Posting

Before you start posting, boosting your skills at making quality post is essential.  Canva is a tool that is easy and really helpful for putting together quality pictures with content on the picture or making collages.  You will love it.

Don’t lead with your wallet!

If you barge right in on your social media platforms with constant messages of “buy my stuff” or “join my team,” you’re going to fail. Fast. Not only that, Facebook will lower the boom faster than you can say “Ban Hammer of Doom.”

The reason so many people burn through their “warm list” of friends, family, neighbors and colleagues is that they start seeing them as sources of income – not as valuable relationships. Don’t be that person.

In other words…

Don’t lead with your wallet!

Nobody wants to hang out with “that person.”

Think of yourself as a “data collector,”
not a “salesperson.”

Your social media strategy is a long-term strategy. You’ll start slow. You’ll build gradually. And you’ll promote softly.

That’s what makes relationships work.

Instead of thinking of social media as a way to make money, think about it as a way to gather information about your target market.

Your social media tribe is like a group of people hanging out at a coffee shop or book club or cocktail party. Be social. Share about yourself. Ask them to share about themselves.

The more you engage your followers, the more likely they are to tell you exactly who they are and what they want. Your job? Give it to them!

The way to do that is to create your own valuable content, and curate or share other people’s valuable content.

While you can use text, audio, infographics, or video for your content, you should know that the kinds of posts that get the most engagement and reach on Facebook are video posts.

Your posts can be entertaining, educational, delivered as stories, or just plain interesting facts. Just make sure you share what’s appropriate for your niche and make it valuable and relevant to the people you are targeting.

Create Your Own Content:
10 Post Types that Generate the Most Likes, Comments, and Shares

1.    Ask Questions

Questions are automatically engaging. They create curiosity. They get people thinking. They’re the most likely type of post to generate comments and start conversations.

Not only that, they’re the primary way you can collect data about your visitors and engage them at the same time.

The best questions are short, light-hearted, and based on yes/no or A, B, C multiple choice.

·         What do you think is the #1 reason people are afraid to get on camera?

·         What’s your favorite way to get information online? A. Video, B. Audio, or C. Article? (Please let me know!)

·         What kind of training would help you more, closing sales over the phone or closing sales using Facebook Messenger?

·         Just curious…________________?

·         If I showed you______________, would you_______________?

2.     Ask for Opinions

In our experience living on this planet, when you ask for people’s opinion, you’re going to get it.

That means you had better be prepared to hear it!

The value, though, in asking for your follower’s’ opinion is that they’ll share information that can help you create products, prepare posts, or provide additional value to them. Opinions are gold – especially to a data collector!

Here’s how you go about it:

·         “In your opinion, what makes a person successful at losing weight?” (Or creating supplemental income? Or managing their money? Or whatever your product or service is.)

·         “Need your feedback: which logo (or picture, or headline, or layout) do you like best – A, B, or C?

·         “Which drives people most: A. fear, or B. vision?”

3.     Inspiration

In the interest of being social and creating shares, look for ways to inspire your followers.

·         Post motivational images, quotes, memes, or audio messages.

·         Post your own motivation videos, or share other people’s videos (Les Brown, Steven Covey, or TED talks, for example).

·         Post links to inspiring articles from Forbes, Entrepreneur, Success, or your own blog articles.

4.     Vulnerability

The most refreshing and impactful kinds of interactions people can have with one another is to share themselves — warts and all.

After all, the world is full of people posturing and pretending that everything is 100% fantastic 100% of the time.

And it’s not. Not by a long shot.

The truth is that everyone screws up. Everyone makes mistakes. Everyone falls down, cops out, or hides under the covers at one point or another.

And more and more often, in this cynical age, people are starving for vulnerability, authenticity, and consistency.

When you openly admit your mistakes, ‘fess up to your shortcomings, and own up to your own less than sterling behavior, you give other people permission to be who they are.

And when people feel it’s okay to be who they are in your presence, they become incredibly loyal and supportive.

Be aware, though, you can’t fake vulnerability. Vulnerability posts work best when they are spontaneous, timely, and honest.

5.     Rant/Straight Talk

Think of ranting as one-step beyond vulnerability. It’s you being your most stirred-up self.

When you rant, you’ve got to do it with a purpose, and you’d better be ready to annoy, offend, or stir up controversy with your followers.

A rant or “straight talk” post can also be perceived as “tough love” when you already have relationships in place.

It can also be inspiring, especially if you use it as a teaching moment.

6.     Fill in the Blank

Get your fans to participate in your data collection efforts by filling in the blanks. You’ll end up with lots of ideas for products, courses, webinars, and related posts based on what your followers tell you!

Here are some examples:

“Freedom, to me, means ____________________”

“The first thing I do to kick off my morning is ______________”

“_________________________inspires me!”

“If I could have one superpower, it would be ____________________”

“The best thing I ever did in my life was ___________________________”

A similar, light-hearted, and outrageously engaging fill-in-the-blank is the “Caption this Photo” post. People love to participate, comment, like, and share posts like those.

7.     Lifestyle

Facebook is social. Share your life with your fans.

Whether it’s the camping trip with the kids, the white water rafting tour with your extended family, or just you working in your garden, or waiting to pick up your daughter from ballet, share your life with your fans.

You get bonus points if you face planted while learning to water ski or found a huge weird bug in the garden!

A lifestyle post works well as a video, if possible, because it gives your visitors real insight into your life and helps them know, like, and trust you.

8.     Sneak Peek/Curiosity/Preview

This is a great way to pre-test ideas for products, courses, articles, or webinars to see if they would be of interest to your followers.

Here are some examples of language you might use:

·         “If I put together a video series on how I _______________…would that be of interest to anyone?”

·         “I’m thinking about doing a webinar on ___________. If I put it together, would you like to know about it?”

·         “I’m creating a course about how to ________________. Is that something you’d like to know about?”

9.     Announcements

Use announcement posts to introduce your fans to anything new you are doing.

Announce your webinars, courses, contests, giveaways, events. Use video, with a text teaser for maximum impact.

If your fans need to register or sign up, you can include a link or banner call to action.

10. What’s Hot?

Stay current with what’s hot, based on what your people want.

For example, right now, Livestreaming is hot. Go ahead and ride that wave and Livestream events for your fans.

And for fun, stay current with popular culture – movies, arts, entertainment.

What’s hot also refers to paying attention to your posts that create the most engagement, the most likes, shares, and comments. When you’ve got a winner, capitalize on it!

Vary the Kinds of Posts You Create to Keep Your Fans Engaged

You are definitely going to want to “mix it up” a little as you engage with your fans. You won’t post the same way three times a day, or 5 days in a row. To get—and keep—their engagement, remember value, entertainment, education, and relevance.

Now you might be feeling overwhelmed about now. Not to worry. There are ways you can streamline the process and shortcuts that will make your content strategy a lot more fun and time-efficient.

One idea is to use a particular post as a springboard for related content. For example, one person posted an Inspirational Meme that got lots of likes and shares:

Based on this one idea – a common inspirational internet meme, lots of related post ideas pop into mind:

1.     Question post: What do you think stops people from being courageous?

2.     Fill in the Blank post: For me, courage means__________________

3.     Blog post: Daily Routine of 3 Courageous Business Leaders

4.     Webinar Announcement: 5 Ways to Be a Courageous Closer

5.     Facebook Live or Lifestyle Post about a time when you were courageous

6.     Rant/Straight Talk post about a time when you lacked courage and what you learned from it

7.     Opinion post: Which idea do you like better: A. A podcast interview with a courageous businessperson? Or B. A webinar about how to be more courageous in business yourself?

By liking/commenting/sharing this one meme, the audience told this person they were inspired by courage. She knew to dig deeper and mine her audience for more information about themselves.

Ideas are Endless . . .

Curate and Share Valuable Content and Resources You Find Online

When you’re just starting out, curating and sharing other people’s content is a great way to begin building your own credibility and authority.

That means you should follow groups, authorities, and resources who are on the cutting edge themselves. Subscribe to their newsfeeds. Gather relevant information and be the first to share it with your fans – while it’s hot.

·         Schedule time every day to look at content from people you follow regularly, so you can be one of the first to share or comment on it.

·         Highlight the best of the week’s news in your industry or niche.

·         Pick the best available content to share – and include your own opinion on it.

·         Plan a weekly piece of curated content into your calendar. For example, “Wednesday’s Good News” or “Feedback Friday” or “Weekend Wrap-Up.” That will help you develop a reputation for consistency.

·         Get your fans involved. Ask them what they read, where they go for solid information and who they trust for facts and advice.

Now that you’ve got some ideas for content creation and post types, it’s time to answer the raging question: when…and how often…should I post?

Return to Refer New Customer Page

Return to Home Page 

 Before You Begin . . .

Since this page is for Melaleuca, The Wellness Company, customers only, log into your Melaleuca.com website before you begin.  Most of the links will only work if you are logged into your Melaleuca account. 

If you do not have a Melaleuca account, you can request the information by putting your contact information below or contact whoever gave you this web information.  If you ended up here by accident, click on this link and make your request.

Preferred customers who shop monthly will find this site to be something new.  We are working hard to provide you with information that will be helpful.  Please let your enroller in Melaleuca know what else would be helpful.

Haven't shopped for a while?  No problem.  You are most likely a regular Melaleuca customer and all you need to do is log in to Melaleuca.com.  If you have forgotten your password, simply click on "Forgot Password" and create a new one.  You can activate your preferred customer account, shop as a regular customer and pay retail, or just look at the website.